Tom LaRocque
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SUMMARY
Financial Communications and Public Relations Manager with top-notch
writing skills. A team player with the credentials and credibility to lead.
Analytical, quantitative, and exceptionally creative.
• Comprehensive financial market knowledge.
• Savvy, strategic thinking about how to serve
shareholders and investors.
• Valuable contacts and peer relationships in local
and national media.
PROFESSIONAL EXPERIENCE
Financial investor, writer
Self-employed, Denver, CO - 2005 to 2008
Markets:
• Trading for my own accounts in stocks, options, commodity futures,
currencies.
• Trained, experienced in technical charting and analysis.
• Expert fundamental research of tech, alternative energy, emerging market
companies.
Media:
• Monthly articles on residential real estate investing (published in the
Denver Post since January 2007) on foreclosure and related consumer-protection
law, mortgage lending and borrowing, property redevelopment, green building (www.larocque.biz/media-realestate.htm).
• Contributor to online forums and blogs on economy, stock market,
trading, real estate.
More:
• Trained in foreclosure investing (seminars, boot camps), commodity
futures and options strategies, technical chart analysis, foreign exchange and
related economics. Extensive reading of real estate and investment books.
• Wrote a 50,000-word novel (unpublished) about foreign exchange traders.
Senior Communicator
National Renewable Energy Laboratory, Golden, CO - 2001 to 2005
• Lead writer, project manager of many U.S. Department of Energy and other
government communications: newsletters, magazines, fact sheets, white papers,
web sites.
• Editor, 11 issues, Alternative Fuel News (www.eere.energy.gov/cleancities/ccn/archive/archive.html).
Covering transportation technology, alt fuels; also renewable energy, solar,
wind, air quality and emissions.
• Managed article assignments, writer subcontracts, graphic design,
printing, distribution, web content.
• Steadily increased publication scope, editorial quality, circulation,
and client-negotiated budgets.
• Innovative media relations led to many successful article placements in
trade press.
• Created and conducted writing classes for writers and technical staff.
Communications supplier, consultant
Denver, Chicago - 1996 to 2001
• Serving primarily Amoco Corporation (now BP). Articles, scripts,
speeches, releases, manuals, brochures. Published ongoing newsletters and
magazines. Subcontracted print and web design, printing, distribution.
• Produced sales-training videos, multimedia presentations.
• Automotive media consultant to leading PR agency: Leo Burnett USA,
Chicago.
• Researched, wrote monthly performance updates for managed-futures
commodity funds.
Additional accomplishments in journalism and public affairs
• Contributing editor, New York Times Magazine Group's Snow Country
magazine. Specialty in autos: buying, driving, travel (www.larocque.biz/autowrite.htm);
lifestyle, sports features (www.larocque.biz/media.htm).
• Articles in Motor Trend, Road & Track, Outside, Open Road, Ski Business,
Redbook, Woman's Day, Men's Journal, Chicago Tribune, Chicago Reader, Denver
Post.
• TV, video producer. Creator, writer, on-camera host, Colorado Car Talk.
Non-commercial public-access cable show available weekly in 90,000 metro Denver
homes.
• Writer of monthly updates to investors in managed commodity futures
funds.
For Amoco Corporation, Chicago:
• Managed editorial content and production for publications read by 50,000
employees; also franchisees, retirees. Company news and features; releases,
executive speeches, scripts. Petroleum exploration, refining, marketing.
• Editor, The Right Chemistry, magazine on formal quality-improvement at
Amoco Chemical.
• Developed corporate mission and vision statements, communication
strategies.
• Trained in quality management, crisis communications, financial writing
• Numerous articles on auto service and technology for professional
technicians. Electrical, mechanical, fuel and ignition systems; steering and
suspension, etc. Devised vehicle-specific service procedures.
• Certified in seven of eight categories, National Institute for
Automotive Service.
• Reporter, daily and weekly newspapers including the Post Register (Idaho
Falls), Idaho Mountain Express (Ketchum/Sun Valley), Wood River Journal
(Hailey).
• Covered environment, education, government, courts. U.S. Senate and
congressional elections, national conservation issues, local politics. Editorial
writer and columnist.
• Excellence Award, column-writing, Idaho Press Association.
EDUCATION
• University of Wisconsin-Madison, Bachelor of Arts, News-editorial
Journalism
• Kellogg Graduate School of Management, Northwestern University,
Evanston, IL.
• Coursework in finance, managerial and tax accounting, strategic
planning, marketing.
COMPUTER SKILLS
• Expert: Excel, Access - integrated spreadsheet and database skills.
• Intermediate: FrontPage web design; PowerPoint presentations.
• Experience in digital video, audio editing; video and still photography.
More than 100 work samples at www.larocque.biz