tom@larocque.biz  ·  3975 Zenobia St.  ·  Denver, CO  80212  ·  303-477-9914

 

Petroleum Fuels and Lubes

In two years on the Public Affairs staff of Amoco Corporation and in subsequent years as an outside consultant, I wrote hundreds or articles and produced dozens of publications. My work spanned all three sides of that "integrated" oil company's operations: exploration and production; chemicals; and refining and marketing. The third area, with closest ties to the car world, was what I enjoyed most. (This page has some commonality with the Corporate/Financial page elsewhere on this site, because as a corporate consultant my biggest client was Amoco.)
Sitting Down on the Job
My first writing job at Amoco involved interviewing petroleum dealers and wholesale distributors (jobbers) at their own locations. Here's an early example, published in 1989.

More Jobber Journalism
Here's another from a year later. As always, this isn't unconstrained journalism. Everything was done under the watchful eye of a major corporation and its legal department.

How About a Promotion
A newspaperman turned oil man? Read all about it in this profile from 1998, when I served Amoco as a consultant. Our role included managing production of a quarterly magazine and other publications.

What's New in the LBU
Another periodical that I wrote, edited, and managed on an ongoing basis for Amoco's Lubricants Business Unit ("the LBU"). Shown is one issue's front page and some sample content from others; check the back-page profiles.

Retailing and Real Estate
Note the elements of business journalism that we infused in this story where appropriate. Here as in many others, the photography was my own.

Gas in the Ground
Here's a four-page newsletter that we wrote, edited, and produced regularly for a regional business unit drilling for natural gas in the West.

Success Depends on Drilling
Exploration and production on a grander scale was the subject of this piece written for Amoco's internationally distributed company newspaper, the Torch.

Chemical Quality Control
Chemical production was my beat for one year at Amoco. Corporate communications about highly technical operations can present a substantial reporting challenge, as shown here.

Handling Heat
Environmental, safety, and health concerns characterize this chemical story, written in newspaper style for the Amoco Torch.


© 2005 Tom LaRocque, All Rights Reserved
303-477-9914· 3975 Zenobia St. · Denver, CO 80212